Advertisers Still Trot Out the Housewife Clichés
Advertisers historical depiction of all women as domestics gets it wrong, especially as women’s personal and professional lives become more varied, writes Adweek’s David Gianatasio. A simplistic approach to marketing to women often leaves many feeling excluded. There are, however, some companies who get it right, says Gianatasio, and they include Tide, Huggies and Target, all of which used some form of social media to engage consumers.
February 25, 2013 3:00 PM