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If you walk into most retail clothing stores, you wouldn't guess from looking around that more women in the US wear a size 16 dress than those that wear size 0 or 2 added together. Online retailer Modcloth surveyed 5,000 women about their size and shopping, and found that most stores minimize one of the largest parts of their audience. Almost all shops offered more sizing variety online than they do in their physical outlets, which could help explain Modcloth's finding that size 16s and above are twice as likely to shop online as their smaller counterparts.

Read it at the Huffington Post

June 25, 2013 3:43 PM