Dress code

Who cares how female politicians look?

A new study conducted  for the Washington Post challenges the theory that voters care how female politicians look. For the study, The Post wrote sarticles about fictional male and female candidates, slightly altering the descriptions of the candidate in each. They found that negative or positive descriptions affected respondents' affinity for each candidate equally, and in the case of negative descriptors, the male candidate fared worse. Jezebel fired back with a sarcasm-laden piece calling the study unconvincing.

Read it at the Washington Post

June 25, 2013 3:40 PM