cheat

A website is in hot water following the airing of its latest ad, which suggests that women are incapable of buying a car on their own. Truecar.com's spot shows several women stressing at the prospect of going to a dealership, but salvation arrives in the form of the site. “I don't need a dude,” shrugs the last speaker. The company's Facebook page was besieged with complaints almost immediately, causing the site to issue a response: "This particular ad is pro-consumer and pro-women. It was developed by our creative director, who is a woman, and it addresses a real consumer issue in the marketplace."

Read it at Ad Week

July 24, 2013 1:29 PM