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About Sughar Women Program
The mission of Sughar Women is to create a society where women are not killed for honor but are honored and given equal status.
Sughar Empowerment Society is a non profit organization based out of Balochistan and Sindh aiming to provide socio-economic empowerment to tribal women by developing their skills and providing them with income-generating and learning opportunities to enable them to take a leadership role in not only their households but in the society. This process eventually helps lower the rate of violence against women and gender discrimination.
Sughar establishes Women Learning and Skill Development Centers in selected rural communities where each Center gives a 6 month course to tribal/rural women on value-adding through traditional embroidery and enterprise development. They also provide basic education and literacy skills and raise awareness of rural women which builds their capacities towards decision-making and contribution in their households and lives.
Sughar have also launched Pakistan's first ever Rural Fashion Brand for the tribal/rural women in Pakistan to ensure that the traditional embroidery made by these women gets the space it deserves in the fashion industry of Pakistan and that women receive increased profit for their embroidery products.
The finished embroidery products are marketed via various means by Sughar including Marketplaces of Sughar and various exhibitions and stalls around Pakistan. Each course offers a minimum loan to each woman after graduating to initiate Primary Production Units at their homes thus promoting women entrepreneurship and contributing towards a decrease in violence in the name of honor.
The word "Sughar" in local language means skilled and confident woman. It is kind of label used for a rare number of women in Pakistan, however we at Sughar believe that it should be used for every single women around the country because all of them are skilled and confident, they only need opportunities to unleash that talent within.