Women’s Institute for Financial Education (WIFE)

Education, Economic Opportunity

Geography: United States

Founded: 1988


PO Box 910014
San Diego, CA 92191

About the Women's Institute for Financial Education

Women face tremendous challenges as they move through life’s transitions, from childhood to adult, from college to career, from single to married, to widowhood or divorce, and into the retirement years. Women are concerned about the financial well-being of their families as well as themselves, making sure that those they love are sheltered within their own financial success. WIFE.org's mission is to empower women to succeed and prosper.


WIFE.org was founded by Candace Bahr and Ginita Wall, renowned experts in women’s finances. They share a passion for helping women connect with resources to help them prosper and grow financially.

Under the guidance of Candace and Ginita, WIFE.org has gained national prominence, and WIFE.org recently was named one of the top 500 financial sites by Online Investor. WIFE.org has captured the interest of women seeking financial advice as well as the press seeking financial information for women. Corporate sponsors have demonstrated through their integrity their interest in women’s financial success.